Small-time traders come from all over Russia and Central Asia to cut deals, often for Chinese-produced clofhing of American name-brand descent: Nautica, Nike, Gap, Guess.
For that reason, even at the risk of some bad publicity, Google must take even stronger measures to prevent the brand's descent down the slippery slope into the pool of generic names.
Like the once iconic and enormous Sears brand, Gap will continue its descent with a whimper and sink slowly.
Instead, by 2005 the brand was led into its descent by inexperience at best, and what would turn out to be a total lack of merchandising skills at worst.
In August 2010, Mr Davies sent a letter about a cosmetics range called black|Up, "the first Make-Up Artist brand dedicated to women of African descent".
A quarter of all customers at Americana at Brand are Asian tourists or of Asian descent, Caruso says.
Many other brands followed Cartier's sortie du temple (descent from the temple), seeking to broaden their appeal while retaining their cachet.
Then there are the Shabaks, who claim descent from Persians and follow various brands of religion, including Islam.
Clans are reckoned by patrilineal descent, wives join their husbands' clans, and cattle are given distinctive clan brands.
The university's students branded this an "embarrassment"; Black History Month traditionally celebrates the culture of Britons of African and Caribbean descent.
In "Ultimate Comics: Spider-Man," which is part of a larger "Ultimate Marvel" series aimed at updating old brands and introducing them to a new readership, the alter-ego is Miles Morales, of black and Hispanic descent.
