Chase is keeping Morgan's renowned brand -- derived from founder John Pierpont Morgan -- and renaming itself J. P. Morgan Chase & Company.
While Icann has approved several new dot-terms, including the Chinese word for game and the Russian word for network, English-language brand names derived from geographical locations have proved to be more complicated.
As the likes of John Lewis, Sainsbury's and Greggs have shown, the choice of brand name doesn't have to be particularly innovative and, in fact, many of today's most trustworthy and successful brands are derived from their founder's own name.
The instant coffee brand derives its name from "Nestle" and "cafe".
The brand derives its name from its main animatronic character Chuck E. Cheese, a comedic mouse who sings and interacts with guests.
We demonstrate that brand work and brand energy, rather than brand engagement, sequentially explain attitudinal and behavioral judgments derived from brand logo drag force through a brand work-energy effect and a brand energy halo effect.
If Saab has a trump card, it is the brand's separateness, derived from its time-honored catalog of distinctive features that range from brilliant innovation to fussy gimmicks.
The intent is "transparency, clear, concise messaging," said Lisa Borromeo, director for advertising and brand at JetBlue, derived from a philosophy that "what you hear from us is what you get from us".
Manchester United's brand power is derived from its soccer stars (who may choose to move on when their contracts expire).
The federal health care law opens a regulatory path through the Food and Drug Administration to approve so-called "biogeneric" or "biosimilar" versions of brand-name drugs derived from animal or human cells.
