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It was never a brand decision back then.
"This is a brand decision in terms of building greater authority and power for the star.
Just a horrible brand decision.
This is not the first nostalgia-fueled brand decision from the cereal giant in recent years.
It is this type of thinking that exposes agency and brand decision makers as myopic.
"It may make sense now," says Poser, "But over time, you have to ask, 'Is this the right brand decision?'".
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The iGen is living life online, and web design and content plays a major role in impacting brand decisions.
Therefore it doesn't make sense for retailers to try to influence product or brand decisions only during discrete windows of time.
I wish the authors had examined another common bad habit that of making brand decisions based on concerns with ego, money, and power, not on long-term objectives like profitability.
MMW recently conducted a study on a group they deemed "CorpSumers" that base their brand decisions on alignment with their personal values.
And second, from an advertiser's perspective unlike the Disney channel, we are advertiser supported the time in your life when you're making the most brand decisions that you'll hold on to for a very long time is when you get into your late teens and early 20s.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com