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It has brand damage for us".
He said: "The scope for brand damage is greater now.
Media attention and the consequent brand damage that security breaches cause also push companies to act.
They're too busy doing real brand damage to the communities they supposedly exist to depict favorably.
Did the endless UK headlines criticising Atos's performance make the company nervous about the potential for brand damage to Maximus?
Companies that are milking the country at the expense of the majority are especially vulnerable to brand damage.
But computer-makers that bought Sony's batteries are seeking redress through the courts for lost business and brand damage.
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The downsides can be brand damaging.
Dr Sue Bridgewater, a marketing expert at Warwick Business School, says if a company with a strong brand damages that, it also damages its financial "value".
We weren't allowed to nor did we want to manipulate the story so that they were doing anything that didn't adhere 100% to FAA regulations and Virgin's employee manuals because that becomes brand damaging.
Kickstarter because it undermines their business model & Oculus because it's brand damaging.
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