Sentence examples for brand consistency from inspiring English sources

"To build a premium brand, consistency is paramount," he said.

Ford's vice president for design, J Mays, has been talking about brand consistency for years.

In an internal memo, G.M. asked workers to stop using the car's affectionate nickname for the sake of brand consistency.

For a while last week, General Motors was telling employees at its Chevrolet headquarters to stop using the word Chevy, explaining it was important for brand "consistency".

Every brand will be clamouring to do this and by the end of the year we will be asking questions about brand intrusion (is it creepy) and brand consistency (does it lead to fragmented brand messaging).

In a blog for the Higher Education Network, Neil Barr, managing director of Alienation Digital, an agency working with universities to improve their online presence, says brand consistency is essential, but so too is flexibility for those managing its content.

Writing in the Harvard Business Review earlier this year, she praised Apple's brand and consistency in recreating the same in-store experience around the world.

"What people want from a brand is consistency of product, accessibility and emotional connection that's uninterrupted," he said in December.

"It's almost as if consumers and sponsors are getting the message, 'Enjoy the next six or seven years, because you know we're going to be out the year after that.' " He added: "What people want from a brand is consistency of product, accessibility and emotional connection that's uninterrupted.

Franchisees command more money for three reasons: brand recognition, consistency of finish and warranties.

These aren't regulated terms and are used freely within each mattress brand without consistency between them.