His company, Millennial Branding, conducted a study in November that found the average young professional is already connected on Facebook to 16 coworkers.
Jamal has experience working with governments, NGOs and brands conducting research surrounding behaviour change among young people.
The panel's moderator, Chrystina Woody Train, a brand strategist, conducted a show-of-hands survey.
In 2010, after four year-over-year declines in sales and market share for the brand, it conducted consumer research with boomers who were both devotees and detractors.
In a survey of customer loyalty and engagement that Brand Keys conducted in April, Toyota came in first, Ford ranked 11th, and Kia came in last, at No. 13.
Two online experiments with between-subjects designs, comparing the effects of SMA (promoted vs. non-promoted tweet) and the source of the tweet (political party vs. brand), were conducted.
Some brand banter conducted via Twitter.
The report, Meaningful Brands, was conducted by global advertising agency Havas, and concludes that so-called meaningful brands enjoyed increased sales, better brand awareness and higher annual returns than other companies.
The Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam's BrandAsset Valuator database, measures brand momentum over three years.
