Sentence examples similar to brand concepts from inspiring English sources

The company's research institute in China identified further trends that helped influence the brand concept.

From this beginning 29 years ago, the Nespresso brand concept has revolutionised the way millions of people enjoy their coffee and has shaped the global coffee culture.

These days studio movies are often reverse-engineered from a marketing or brand concept and there isn't much talk of artistry at greenlight committee meetings.

THE brand concept came out of intensive discussions with a dozen colleagues, including Mr. Viros, who was invited as a watchmaker and an observer, rather than as a representative of LVMH, as well as the help of Thema, a French marketing company.

More book reviews by Kern Lewis: The Future Of Branding 06.22.04 Kevin Roberts' new book Lovemarks tries to re-brand the brand concept, but fails to make its case.

Roberts' thesis is straightforward: Consumers are onto the traditional brand concept and discount it, so the old branding tricks of 20 years ago will no longer fly.

Industry types are weighing in on the issue, and books are popping up to present their perspective on what to do about "branding the brand concept".

In internationalization, the brands' integrated supply chain and the brand concept focusing on basic apparel facilitated their foreign market entries by increasing internalization advantage from OLI model and by shortening the time for design localization.

We will accept anybody who shares our nation's belief in voluntary taxation, which I think is a new brand concept.

Bond is huge in part because it shares the brand concept across strong multi platforms that are excellent and all add to the pot as they stand alone as strong brands in their own right -- genius!

Executive Summary Bluespa is a company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution.