'brand concept' is correct and usable in written English.
You can use it in contexts such as marketing, advertising, and public relations. For example, "We are working on a new brand concept to engage our target audience more effectively."
The company's research institute in China identified further trends that helped influence the brand concept.
From this beginning 29 years ago, the Nespresso brand concept has revolutionised the way millions of people enjoy their coffee and has shaped the global coffee culture.
These days studio movies are often reverse-engineered from a marketing or brand concept and there isn't much talk of artistry at greenlight committee meetings.
We have used creative branding and design to capture interest from sponsors and exhibitors, and the whole brand concept will become a major factor when we start actively marketing to attendees in 2016.
THE brand concept came out of intensive discussions with a dozen colleagues, including Mr. Viros, who was invited as a watchmaker and an observer, rather than as a representative of LVMH, as well as the help of Thema, a French marketing company.
So the team created a brand concept—"Coasting"—to describe a whole new category of biking and developed new in-store retailing strategies, a public relations campaign to identify safe places to cycle, and a reference design to inspire designers at the companies that went on to manufacture Coasting bikes.
A refined set of potential brand concepts was tested with potential customers.
While the studio was originally designed to support our talent led brands, our diverse range of design specialties allows us to innovate brand concepts for our corporate brands like Crayola.
When it comes to physical brand spaces it's time to dispel the speed vs. experience myth, where convenience is for budget brand concepts with the buzz of experience solely belonging to big-spenders.
Dalziel's suggestion that it's no longer a black and white choice between speed or experience dispels the myth that convenience is the preserve of bargain basement budget brand concepts with the buzz of experience belonging solely to luxury.
This study also affirmed that the store-as-a-brand concept is valid for a single-brand apparel retailer.
