Sentence examples for brand communities from inspiring English sources

M.T. Adjei, S.M. Noble and C.H. Noble, "The Influence of C2C Communications in Online Brand Communities on Customer Purchase Behavior," Journal of the Academy of Marketing Science 38, no. 5 (October 2010): 634-653.

Brand communities should be love-fests for faithful brand advocates.

Successful brand communities are tightly managed and controlled.

Brand communities thrive on conflict and contrast not love.

Online brand communities can bring customers closer to a brand, generate "buzz" and enhance brand loyalty.

Worse, most subscribe to serious misconceptions about what brand communities are and how they work.

According to Hsu [25], the Facebook brand community includes the following features: sharing company, product or service information; communicating and sharing marketing messages; expanding networks; getting feedback updates.

A brand community is a marketing strategy.

Brand community is a business not a marketing—strategy.

Harley-Davidson reformulated its competitive strategy around brand community.

A brand community exists to serve the business.