"We are currently working on a few things, including a brand collaboration with Love Thy Beast," says Howard.
The creator of 'Delhi Doodle', a brand collaboration with Airbnb as part of their Experiences programme, excels in channelling his inner child in his work.
Reilly's work, which echoes Gucci's penchant for the high/low cultural fashion splice - think carrier bags with logos hybridizing budget supermarket chain Aldi and cult Swedish label Acne - have morphed into genuine brand collaborations with labels such as Italian house Fendi, which worked directly with him on its Autumn/Winter 2019 collection.
(Scott has also done brand collaborations with Swatch, Longchamp and Smart Car).
So these working sessions will include things like reviewing new store designs, putting together a marketing campaign for a new product launch, coming up with product concepts for a brand collaboration, calls with our retail partners like Nordstrom and Neiman Marcus and strategy sessions to talk through our next business initiatives.
His third company, Fanbytes, which he has cofounded alongside Ambrose Cooke, with Mitchell Fasanya as Chief Technical Officer, helps brands such as Nickelodeon, Go Pro and Adidas run branded collaborations with social influencers on YouTube, Instagram, Snapchat and Vine.
Arca and Kanda bring the avant-garde into mass culture with this brand collaboration (not dissimilar to Yeezus), and we'll undoubtedly keep an eye on their future work.
Of course there's always the first time a brand collaborates with artists, and collaborations have different scales, but sustained success in working with artists comes from the respect and championing of creative communities being a core value of the brand.
"As with all of our programmes we will be seeking to deliver maximum value from the brand in collaboration with our production partners," said a spokeswoman for ITV.
During New York Fashion Week, for instance, Tommy Hilfiger hosted a two-day carnival complete with 40ft ferris wheel, food stands, pop-up shops and more, all of it designed to support the launch of the brand's collaboration with supermodel Gigi Hadid.
Today, Forbes is announcing a brand new collaboration with hit artist Jason Derulo — which will include exclusive Zumba choreography to his single "Tip Toe" featuring French Montana.
