Sentence examples for brand character from inspiring English sources

The DDB New York executives acknowledged that there was a drawback to having a human bobblehead as a brand character.

The brand character Scott "marries the two" concepts, he adds, and "we made him Scottish because of the mnemonic".

This involves seeing the charity as product, looking at its positioning, its personality and its brand character.

A popular brand character conceived in the Age of Aquarius is being reimagined for the age of social media.

The increasing use of light emitting diodes, or LEDs, in recent years signaled the beginning of a new focus on brand character.

Among the costumed horde was an actor dressed like, well, himself: Dean Winters, who plays the brand character named Mayhem in commercials for Allstate insurance.

"It's certainly not a bad thing to be provocative and play with the audience's expectations of a character," said David Altschul, president at Character in Portland, Ore., a consulting company that specializes in creating and reviving brand characters.

And the familiar brand characters who dress like fruits and leaves are nowhere to be found.

It's possible that affectionate feelings for brand characters mean they are overlooking relevant nutritional information.

Other examples include revivals of familiar brand characters like Speedy Alka-Seltzer as well as campaigns that commemorate milestone anniversaries.

Two brand characters were inducted: the Most Interesting Man in the World, for Dos Equis beer, and the StubHub Ticket Oak.