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Contest entrants, who must be at least 18 years old, will submit to the YouTube brand channel video clips that can run from one to two minutes.
A panel of judges — composed of executives from OgilvyOne, Ogilvy & Mather, I.B.M. and Salesforce.com — will winnow the entries to potential finalists, guided by a public vote on the brand channel; they will use criteria like creativity and effectiveness.
BUILD A BRAND CHANNEL One way to get the attention of customers is invite them to become your video producers — especially if they jump off cliffs, ski down steep powder ridges or do somersaults on BMX bikes.
The video series will be available for viewing on a Vanity Fair Web site, the Vanity Fair YouTube channel and on a new American Express interactive brand channel, Amex Now.
The company said yesterday it would still take advertising slots in and around the forthcoming series and was committed to spending a "large portion" of its annual £5.5m TV advertising budget with Channel 4. Despite fears that the racism furore has damaged the Big Brother brand, Channel 4 is believed to be confident of securing a replacement for Carphone Warehouse.
According to Brand Channel, NikeiD has seen its online business triple since 2004.
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Who controls the official brand channels?
One idea is for "brand channels" in which corporate customers create pages for their own promotional clips.
The site created special "brand channels" to draw users to promotional material.
Meanwhile, YouTube, the kingpin of user-generated content sites, has set up "brand channels" for advertisers.
Support mentions or links with additional content distribution across your brand channels.
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CEO of Professional Science Editing for Scientists @ prosciediting.com