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It certainly helps create some new cool credentials for the beleaguered brand caught in the bland middle ground of the high-street fashion market.
"I'm a major brand caught in a plain wrapper," she laments in the show's funniest song, "Generic Woman". Equally outstanding is Vicki Lewis as Jetta, who undergoes the show's most dramatic transformation, from mousy corporate wife into screaming she-wolf.
The brand caught the attention of U.K. consumer goods giant Unilever, which paid $2.3 billion for it in 2000.
A tipping point may have recently been reached during the annual SIHH high-end luxury watch and jewelry conference in Geneva, Switzerland, where a swathe of vicious consumer blow-back surrounding a new product release by at least one brand, caught a popular and respected luxury watchmaker (Audemars Piguet) off guard.
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Lewis, who once described Unilever as "the university of brands", caught the eye of Tesco's unhappy shareholders, casting around for an alternative to Philip Clarke whowas struggling to gain traction with his turnaround plan.
But the new brands caught on.
When brands caught on, it also became a way for brands to speak to and advertise to consumers.
For brands caught in the middle, the choice of whether to sell their product on Amazon or not can have major consequences for their bottom line.
A blimp that had Goodyear branding caught fire and crashed in Germany in 2011.
Can big brands catch up on sustainable fashion?
The earlier the brands catch the trend, the more "first mover advantage" they can enjoy.
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