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It was that need that was behind our new brand Between You & I, which offers personalisation at another level - some messages can even be secret.
The standout brand between the two companies is Lane Bryant, the well-known retailer of plus-size women's clothing that has been crucial to its parent's growth.
Quaker Foods and Snacks North America, Chicago, part of PepsiCo, shifted the creative duties for products bearing the Quaker brand between agencies that are part of the BBDO Worldwide unit of the Omnicom Group.
Jean Cassegrain, the chief executive of Longchamp, a leather-goods and clothing company, positions his "optimistic luxury" brand between affordable Americans such as Coach and the more upmarket Louis Vuitton.
They hope that the game will be "funny enough to get it to that pass-along state," she adds, so those who play it will share the results and help Brides disseminate the message of how valuable it can be "to talk to the bride-to-be about your brand" between her engagement and her wedding.
Electrasol was the segment's fastest-growing brand between 2000 and 2002.
Similar(47)
Tracy Gray is the owner of jewellery brands Between you & i and Button and Bean.
Diageo and Bacardi would be able to divide Seagram's brands between them in ways that could satisfy regulatory objections.
The Kellogg Company has realigned creative duties for five global brands between two roster agencies, J. Walter Thompson in New York and the Leo Burnett Company in Chicago.
The two companies are expected to split the Seagram brands between them and in this way Diageo hopes to avoid antitrust issues.
Despite the well-accepted synergy between shopping and tourism, co-branding between hotels and retail brands has not been realized by either academia or practitioners.
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