Your English writing platform
Discover LudwigExact(20)
And no one knows the power of the Beckham brand better than Victoria Beckham and Simon Fuller, business mastermind of the Beckham empire.
The company concluded that it needed to make the brand better known and increase awareness of its nearly 90-year heritage as a maker of work wear, Mr. Uchtman said.
But you also get the sense that – like many a child who's taken over the family firm – Felix hopes he might one day make the brand better than ever.
"It's an integral part of not only the success of an operation, but also what makes one brand better than another or more interesting to travelers than other brands," he said.
Thanks to an aggressive Greenpeace campaign, the Indonesian business went from the world's biggest pulp and paper company to a brand better known for destroying pristine rainforest and driving species to the brink of extinction.
Casa Cook Rhodes is the latest resort from Thomas Cook, the brand better known for offering family-friendly budget getaways, which is now hoping to harness the "bohemian spirit" of a "new generation of traveller".
Similar(40)
Not only would the brands better understand their customers but Yoox's algorithm could also help them predict market trends.
Such commercials made viewers like the featured brands better, and increased their desire to buy the products advertised.
"We think the way forward is to put significant investment into fewer shows and by doing a few brands better".
"In all honesty, because I shop so much, I feel sometimes I know the brands better than some of the associates," said Ms. Karim, 26, an analyst at Intel in Phoenix.
To drive customer traffic, Wal-Mart said it was accelerating the introduction of its Project Impact stores -- big boxes reconfigured to be more intuitive and easier to shop, with fewer brands, better sight lines and clearer signs.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com