It's a bit of a rough road for content creators who have built their audience and their brand based on one game, Destiny, and when that series slips into decline, it directly affects them.
When you roll out a brand based on the success of one property, how do you make sure that what was unique and distinctive with one doesn't become a cookie cutter by the third or fourth? A. You're right to be concerned.
However, it turned out that Microsoft had built a low cost brand based on a principle of "one format for all" -- rather than software that was tailored to special security needs.
Perhaps the best analogy for Mr. Woods's predicament is not another athlete but Martha Stewart — another example of a billion-dollar brand based on the cultivated image of one person.
Srinivasan and his colleagues also have identified two other sources of brand equity: a consumer's perception that a brand is better than it really is ("attribute-based" equity), and nonattribute-based equity, for instance, a consumer's preference for a brand based on the cachet of owning it.
It has become increasingly clear that the solution lies in building a strong brand based on quality and ethical sourcing.
He said I should build a brand based on myself and I nearly choked on my latte.
Currently, more than 200 people handle those planning tasks, developing and producing media schedules for each brand based on the intended audience for each car, minivan or truck.
"She's built a huge brand based on youthfulness and rebellion," said Sophia Amoruso, 28, who designs the vintage- and punk-inflected Nasty Gal line.
"How odd is it that a profession that asks people to trust its members to take life-or-death actions would advertise a brand based on a TV show on the job?" I would say: pretty odd.
China Advanced Passive nuclear power plant with installed capacity reaching to 1400 MW (CAP1400) is independently designed as the China's state-of-the-art third generation nuclear power brand based on AP1000 technology digestion and absorption.
