Sentence examples for brand attitude from inspiring English sources

Companies like Warby Parker, Airbnb or Birchbox know that a killer product, strong brand attitude and intimate community of fans are the best marketing.

Further, satisfaction positively affected brand attitude, and both satisfaction and brand attitude positively influenced repurchase intention.

Initial brand attitude and types of negative corporate reputation explained 43 % of the variance in post brand attitude after receiving negative reputation.

After measuring participants' initial brand attitude and purchase intention, two stimuli were given to investigate the effects of negative corporate reputation on consumers' brand attitude and purchase intention.

However, there was no significant interaction effect between initial brand attitude and types of reputation.

These results suggest that a company's negative reputation negatively influence consumers' brand attitude and purchase intention.

A bivariate regression analysis was implemented to examine the relationship between brand attitude and purchase intention.

Outcomes include increases in shopping enjoyment, positive brand attitudes, and brand loyalty.

Perceived quality influences functional brands more than prestige brands as prestige brand attitudes assume quality.

I think it's about brand attitudes and how the Internet will help shape those.

Competition and consumer brand attitudes make introducing a new brand risky and very expensive, increasing the attractiveness of brand extensions.