"The opportunity is now available for the first time to personalize and customize the music selection to really reflect the brand and atmosphere that a retail owner is driving for," said Jessica Steel, the company's executive vice president for business and corporate development.
Taking cues from the likes of Floating Points, Four Tet and Beacon, the tracks melt together to form Planete's specific brand of atmosphere with a well rounded beat.
Created internally, the new print and online campaign adopts a tagline developed by the brand's former agency, Atmosphere BBDO, now Atmosphere Proximity, part of the Omnicom Group: "Life is a collection of experiences.
He also had a vision, basically of improving the reality of British hospitality in hotels and restaurants, "to make them sing and dance", as he put it, by concentrating on superior food, branding, decor and atmosphere – a dream he sometimes turned into reality.
The atmosphere, the brand of MLS.
While some Hogwartsian intrigue occurs between the good and bad factions of the academy, and there's even a Quidditch-like team sport called Zero Ball, "Earthling!" conjures its own distinct brand of sorta-scary atmosphere.
The goal is to cultivate a brand image around "the family atmosphere," said Sam Stremick, vice president for sales and marketing at Stremicks in Santa Ana, Calif., and how "we try to keep everything real, and how honest and refreshing that is these days".
"We could be that size in a brand new stadium, with that atmosphere," he said.
Face-painted representatives from Dynasti, a local clothing brand, only exacerbated the eccentric atmosphere with ultra-contemporary getups that looked like freakish ritual garments.
The LM100 are filling Le Meridien's worldwide with a singular creative portfolio from food to drink to art to fragrance to set the new look and atmosphere of the brand against the more traditional landmark buildings they're housed in.
