Sentence examples for brand assignment from inspiring English sources

Merkley Newman handles the corporate brand assignment for Citigroup and is also the agency of record for a Citigroup subsidiary, Women and Company.

Mr. Silverstein shares with Jeff Goodby the duties of chairman and creative director at Goodby, Silverstein, the Omnicom Group agency that handles the lead corporate brand assignment.

The decision to keep Butler, Shine on the Mini USA account came about a month after a decision by BMW to name the agency to handle the global brand assignment for Mini.

While Goodby, Silverstein continues handling the lead corporate brand assignment, Hewlett-Packard consolidated various worldwide creative duties as well as worldwide media buying at units of the Publicis Groupe, which is based in Paris.

Burnett has been competing for the new Oldsmobile brand assignment along with E. Morris Communications in Chicago, which has handled Oldsmobile campaigns aimed at black consumers since 1997, and the Troy, Mich., office of McCann-Erickson Worldwide Advertising.

Scudder Kemper Investments Inc. in Boston, a unit of the Zurich Group, said yesterday that it had named Gotham Inc. in New York as the first agency to handle a corporate brand assignment in the United States.

In February, Clairol and other Bristol-Myers Squibb units awarded several large brand assignments to various offices of Foote, Cone, including the Clairol Hydrience hair color brand, with billings estimated at $20 million, which went to Foote, Cone New York.

And, even more radically, he went on to say "we have outsourced too much to agencies". One of the world's biggest advertisers whose brand assignments are coveted by every agency in the business believes it is time to take back much of this control from their long-time partners.

* Schmid Telecommunication, Zurich, Switzerland, to Stein Rogan & Partners, New York, part of the Bozell Group unit of True North Communications, to handle a worldwide branding assignment, which had been handled in-house.

* Jamba Juice, San Francisco, a chain of stores selling fruit smoothies and fresh-squeezed juices, to Amazon Advertising, San Francisco, to handle a new branding assignment.

* Pioneer North America, Long Beach, Calif., expanded its relationship with BBDO West, part of the BBDO Worldwide unit of the Omnicom Group, by naming the BBDO West San Francisco office to handle a new corporate branding assignment, focusing on a line of digital products.