Sentence examples for brand assessment from inspiring English sources

Obtaining similar results, regardless of the brand cue used, may thus be interpreted as evidence for its external validity making the md-IAT better suited for conceptual brand assessment and less prone to idiosyncrasies in the perceptual domain.

"Neither ourselves or the department had ever undertaken this brand new assessment before," he added.

But British officials branded his assessment of the economic costs of climate change as "deeply misleading".

The firm interviews a representative sample of 5,000 people each weekday to measure perceptions of different consumer brands, averaging assessments of a company's quality, value, reputation and other measures.

In his current role in Novartis Ari acts as an internal consultant when brand teams assess the potential of PRO assessments in compounds in development.

The contribution of the present research is both of theoretical and practical relevance: our results show that the md-IAT procedure is a methodologically sound extension of the IAT that—unlike the latter also allows for multi-dimensional assessment of brand attitudes.

In a typically prickly assessment he branded the merger of WPP's two biggest rivals a "strategic step backwards", stressing the opportunity to pick up disgruntled clients from a deal that will put advertising accounts including Coca-Cola and Pepsi under one roof.

These are common assumptions in risk assessments (BEIR 1999; Brand et al. 2005; Darby et al. 2001; U.S. EPA 2003).

Thus, compared to a regular IAT, the main benefit of the md-IAT lies in its more detailed and differentiated assessment of consumers' brand attitudes.

Commercially supplied drinking water of 38 brands was analyzed for quality assessment.

That Jesus may incorporate a very firm hand -- a central rod of control, helping that person to reach deep for a new set of standards and values, including iron will, self-discipline, self-assessment and a brand new awareness of herself and the world.