As has been the case with Porsche products since the PDK's debut, the brand asserts that the automatic affords the quicker 0-60 m.p.h.
The goal is for J. Crew to festoon its own brand, assert a kind of kindred spirit (the catalogue category is "In Good Company"), and accentuate its claim to classic Americana and transgenerational persistence.
The Volkswagen GTI cabriolet, which is scheduled to have its debut at the Geneva auto show next week, is equipped with a fabric top that can fold away in 9.5 seconds, the brand asserts.
The crowd seemed to swallow this theology with no effort — all crowds do swallow theology this way, I gather, in both sides of Jerusalem, in Istanbul, and in Rome — and, as theology goes, it was no more indigestible than the more familiar brand asserting that there is a curse on the sons of Ham.
Not often does a billionaire chief executive of a prominent American brand assert that our system is effectively broken.
American Brands asserted that this claim was misleading, but the court did not find in its favor because the company introduced no "evidence of substance" to demonstrate that consumers were being misled.
Another print ad, featuring pictures of three babies in car seats representing the Chrysler, Dodge and Jeep brands, asserts the carmaker is "ready for the next generation".
We are, in digital terms, becoming morbidly obese and businesses and brands asserting their digital persona will only make the condition worse.
It's a strange ad because, as Business Insider'sJim Edwards puts it "features one big brand (Staples) asserting that another brand it's in business with (Microsoft) has made a product that's too complicated for customers to understand on their own.
"You have to look this particular way, have to have no views, have to be somebody who is basically like a blank billboard upon which a brand can assert their image, and that just never sat well with me".
