Exact(32)
And Cracker Jack is being recast as a brand aimed primarily at Frito-Lay's value shoppers.
No corporate brand aimed at men would get away with such action".
In 2010, with backing from Coach, Mr. Krakoff started his own brand, aimed at a luxury shopper.
"Furthermore, our format change in London will allow us to develop a near-national brand aimed at an older demographic.
TeliaSonera has similar plans for Sweden.KPN has introduced unlimited texts for Hi, a brand aimed at young people, which it hopes will help to stop the rot.
I got the sense that this was a brand aimed at making some pretty solid beer, without too many hipster pretensions.
Similar(28)
Angry Squirrel is another UK brand aiming for the sporting benefits of high-caffeine coffee.
The strategy is also centered on value as the brand aims to drive higher the average price of its entire watch offering.
The 5 brand aims at consumers ages 12 to 24, according to Paul Chibe, vice president of the United States gum and mint divisions at Wrigley, a division of Mars.
RSA, best known for its More Than insurance brand, aims to raise £775m from its shareholders via a rights issue and a similar amount by selling off businesses, starting with £300m worth of disposals this year.
Given we're now in an era when a knicker brand aims to produce 70 collections a year, this is akin to campaigning for the return of the hooped crinoline as day wear.
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