Now, you can hook people to your brand aged 50, and have them as consumers for decades to come.
As a brand ages, the challenge is to make sure it stays up-to-date and in touch with consumers' shifting needs.
It trumpets, by example, breakthrough works for Dove -- campaigns that offer mutual advantage for the P&G brand, aging customers of the soap and the environment alike.
K. Hovnanian, the state's largest home builder, has continued to break ground on new phases of a few projects during the protracted lull; steel is rising now at two of its Four Seasons-brand age-restricted developments, in Montvale and North Caldwell.
A new breed of bloggers are obsessively documenting their jeans' disintegration, extensively cataloging brands, ages, washes, and wears.
Not necessarily in a good way, as you can tell from drinking lots of start-up brands aged for a short time in minuscule barrels.
And though all the tech efforts might seem like digital Botox on an aging brand, the audience and advertisers have bought in.
Procter & Gamble's Olay brand features Age Defying Daily Renewal Cleanser and Age Defying Revitalizing Eye Gel (ordinary "revitalizing" is lifeless), while P.&.G.'s Cover Girl offers Age Defying Sheer Moisturizing Makeup.
This contained questions on the type of tobacco products used throughout life, brands of cigarettes smoked, cigarettes per day, use of filter and non-filter cigarettes, use of mentholated cigarettes, years of smoking each brand and age at initiation.
He only liked Carter's pajamas, and we really sweated it when he outgrew the brand around age 6.
