Sentence examples for brand advantage from inspiring English sources

Prior theoretical research has established 3 sources of pioneer brand advantage: exposure sequence, product trial, and pioneer status.

Therefore, the question as to whether these sources contribute additively or nonadditively to the pioneer brand advantage is still an unanswered question.

With Waitrose stores based in southern England, any brand advantage disappears if Ocado's plans to open five warehouses nationwide ever materialise.

This would require organisations and individuals to set aside egos and abandon "brand advantage" to simply work together for the good of the whole.

Its strengths were the party's brand advantage on matters such as the NHS and fairness; its impressive ground game in key seats; and an electoral map that favoured Labour.

Labour is doubling down on an issue where it already has a massive brand advantage at the expense of addressing the areas where the party competes badly with its opponents.

The theory of disruption would suggest that, for these reasons, traditional automakers will struggle to make the shift, even armed with the massive scale and brand advantages they have today.

It's about your own personal marketing and branding advantage.

They may lack the branding advantage of 70-year-old proprietary characters such as Iron Man or Superman but their sales figures would be the envy of many a consumer magazine or book publisher.

That approach has always been a major branding advantage for the company, but it also makes the task of insuring food safety far more complex, since it means Chipotle has to deal with many different local suppliers, rather than just a few big ones.

How do you, as a brand, take advantage of those moments?