"brand activities" is an acceptable phrase in written English.
It is used to refer to the activities undertaken to promote a brand. For example, "The company recently implemented several new brand activities to increase their visibility in the market."
And companies can engage customers in brand activities that convey caring.
"We're thinking about Facebook as rich territory for developing future campaigns and for general ideation for all sorts for brand activities".
In addition to sharing information on brand activities through official social media pages or accounts, organizations also are represented on social media through the private social media activity of employees.
In fact, in between all the #fun #brand #activities, whether it's posing in an ASOS photobooth, trying out Samsung VR, drinking dairy-free milk samples, or getting a Maybelline makeover, it can sometimes feel as if you won't see any music at all.
For example, if they know the exact audience that reads a news article, brands can see if the people who reviewed that content also performed valuable brand activities on owned properties, such as purchasing a product or posting positively about their experiences on social media.
Companies and brands are powerful forces in creating and shaping culture, but these effects should be viewed as integral brand activities, rather than externalities.
Kudos to the IRB on managing brand activity so far.
They extended a static advertising slogan of "the sweetest part of your life" to a customer-engaging brand activity by listening and thinking from the consumer perspective.
Based on positive consumer brand activity on Instagram and the competitor's success, the company should consider opening an Instagram account.
"It's a huge opportunity to activate their sponsorship with their athletes," Steve Astephen, principal of action sports/lifestyle at Wasserman Media Group, the agency that brokered the Bright and Podladtchikov deals, said about the brand activity surrounding the Winter X Games.
The panel all commented that they are nervous about getting it wrong in front of a "live" audience when working with a brand, so while we should all expect to see more brand activity with livestreaming services like Periscope and Facebook Live, brands will have to take a leap of faith that the creator can be their 'voice' to that audience, without the security of an edit.
