The phrase "brand activation" is correct and commonly used in written English, particularly in the field of marketing and advertising.
It refers to the process of engaging and creating awareness among consumers for a particular brand or product. Example: The company's new marketing campaign includes a strong focus on brand activation through events and social media marketing.
Herbert Hainer, chief executive of the Adidas Group, told Marketing Week he hoped the brand newsroom would "bring greater consistency, increase speed and drive higher levels of brand activation online".
He had most recently been senior strategist for brand activation at Carmichael Lynch, Minneapolis, part of the Interpublic Group of Companies.
Miscellany Stein & Partners Brand Activation, New York, and IAS B2B Marketing, London, are forming a joint venture, the agencies said, to operate as SteinIAS, with offices in New York, London, Manchester, Paris and Shanghai.
He had been a YouTube video specialist at Google. Brand Activation Assocation, New York, formerly the Promotion Marketing Association, has formed a Licensing Council, to be led by Russ Brown as chairman.
They could run a major brand activation every week if they wanted to, but they don't.
I believe that stores today are more brand activation points than places where you go to buy a product.
"The spikes correlate with paid activations with Twitter — such as promoted Tweets — that were designed to boost our following around key brand activations," Mr. Dahncke said, citing a Pepsi summer concert series and "X Factor" and N.F.L. promotions that year.
Mediahub ran a study of social media engagement lifts fueled by brand activations.
So, we launched COLLiDE atx February 1, then we went into South By, where we had 18 brand activations.
Successful brand activations provide a service to the audience so we've seen great results from brands who are focused on that in their installations.
Looking ahead, the founders will be rolling out new features such as in-app advertising, product offerings, along with producing brand activations in their primary markets.
