brand

USAGE SUMMARY

The phrase "brand" is correct and usable in written English.
It can be used when referring to a specific product, company, or identity associated with a particular name or logo. Example: "The brand of shoes I bought last week is known for its durability and style."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

(Both Ms. Harris and representatives from the brand declined to specify the networks).

The New York Times

A successful sub-label in the Lauren empire, Polo peddles preppy classics to men but this was the first time the brand has created the equivalent wardrobe for its female customer.

The Guardian - Lifestyle

Wolff had studied architecture and design and had been working in a small London design partnership when they met and started their groundbreaking brand consultancy Wolff Olins in 1965.

The Guardian

But soon afterwards he joined the Spanish-based international brand consultancy Saffron, started by a Wolff Olins alumnus, Jacob Benbunan, as a hands-on chairman.

The Guardian

Despite everything, the Kennedy brand still stands for idealism – for the ambition of the moon landing and the call to public service enshrined in one of his most popular programmes, the Peace Corps.

The Guardian

Not just Russia's most popular politician, Putin is set to become an unlikely fashion icon as one brand launches a new collection of Putinwear.

The Guardian

No matter how hard parts of the media have tried to brand her "the greatest threat to the constitution since the abdication crisis" – bigger even than the second world war, apparently – many people still see her on TV and think she looks like a half-decent person and politician.

The Guardian - Opinion

While the company, currently valued at almost $90bn, is used to battling threats to its reputation, having to defend its globally recognised brand on two fronts is an unwelcome novelty that the company could do without, according to experts.

The Guardian - Sport

Society now compels us to hold tobacco companies in utter contempt, which is fair enough, but I have to be honest and say I could never hate the Benson and Hedges brand, not when they footed the bill for appearances of the likes of Roger Harper, Abdul Qadir, Graeme LaBrooy and Mohammad Wasim.

The Guardian - Sport

It snowballed from there and that was the start of Button and Bean, the precursor to [sister brand] Between you & i.

The Guardian

"This was quite a surprise as we put up a master's thesis from a brand new primate lab with very little funding, and successfully competed with 11 PhD finalists from the best primatology programs in the world," McPhee said.

The Guardian

Expert writing Tips

Best practice

Be mindful of context when using "brand" as a verb; ensure it clearly conveys the act of marking, labeling, or associating an identity.

Common error

Avoid using "brand" as a verb when a more descriptive verb would be clearer. Instead of "They branded the product as eco-friendly", consider "They marketed the product as eco-friendly".

Linguistic Context

The primary grammatical function of "brand" is as a noun, referring to a recognizable name, logo, or symbol associated with a product or service. It can also function as a transitive verb, meaning to mark something with a brand or to create a brand identity, according to Ludwig.

Expression frequency: Very common

Frequent in

News & Media

60%

Formal & Business

30%

Science

5%

Less common in

Encyclopedias

2%

Wiki

2%

Reference

1%

Ludwig's WRAP-UP

The word "brand" is a versatile term, functioning primarily as a noun to denote a distinctive identity for products or services, but also as a verb signifying the act of creating or marking that identity. Ludwig AI confirms its grammatical correctness and common usage. It appears most frequently in news and media and formal business contexts. When writing, remember that "brand" encompasses more than just a logo; it represents the overall perception of a company. Avoid overusing it as a verb when more descriptive alternatives exist, such as "marketed" or "labeled".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

trademark

Focuses specifically on the legal protection of a brand name or logo.

reputation

Highlights the overall perception and public image associated with a brand.

image

Emphasizes the visual and symbolic representation of a brand.

label

Refers to the identifying mark or tag attached to a product.

logo

Specifically denotes the graphic symbol used to represent a brand.

mark

A general term for any identifying symbol or feature.

stamp

Implies an official endorsement or authentication.

kind

Indicates a particular type or variety of something.

sort

Denotes a category or class based on shared characteristics.

variety

Highlights the range of options within a particular brand or type.

FAQs

How is "brand" used in marketing?

In marketing, "brand" refers to the overall perception, identity, and reputation of a product, service, or company. It encompasses everything from the logo and name to the customer experience.

What are some alternatives to using the word "brand"?

Depending on the context, you could use alternatives such as "trademark", "reputation", "label", or "image".

What does it mean to "brand" something?

To "brand" something means to create a unique identity and association for it, often through marketing and advertising efforts, to distinguish it from competitors.

What is the difference between a "brand" and a product?

A product is a specific item offered for sale, while a "brand" is the overall identity and reputation associated with that product or a range of products from a particular company.