Although Lovefilm, like Netflix, has also branched into film downloads, it believes the DVD has many years to run as the "medium of choice", with fresh impetus from new high definition formats.
Born in India but brought up in London, they started in local scrap metal but branched out into trading tin and aluminium.
The Times obituary, which appeared on the same day, noted Turing was a mathematician and logician who had branched into "the design and use of automatic computing machines".
The announcement ups the ante in Amazon's battle with Netflix, maker of hit online TV shows such as House of Cards and Orange is the New Black, which has also branched out into feature length films and is trying to reduce the window between theatrical and online release.
Rather than stick to the fundamentals of his business – concrete, construction, insurance – the Fermanagh-born tycoon branched out into the casino-economy that was the Irish property bubble.
They began their careers working in their father's textile and trading businesses in Mumbai and Tehran, Iran but soon branched out by buying truck maker, Ashok Leyland from British Leyland and Gulf Oil from Chevron in the 1980s, while establishing banks in Switzerland and India in the 1990s.
Its fans like its focus on buy-outs when many of its rivals have branched out into debt, property or hedge funds.
The NCQA started by monitoring the quality of insurers' health-care plans, but has branched out to include assessments of medical provision.
Lately it has branched out, releasing Android for phones, and its Chrome web-browser and operating system for PCs.It took Google a while to come up with a way of making money, but it found one in advertising, its main source of revenue.
Since he branched away from his group's unglamorous roots, Mr Messier's ambitions to create an integrated global media company have had one gaping hole: the means of distributing his entertainment content in America.
ACE has also branched out, and now has subsidiaries in nearly 50 countries.
