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Cederholm's brainchild has its origins in the mid-1990s.
Despite such iconoclasm, Dr. Mintzberg's brainchild has proven popular with some of the world's largest corporations.
This season, as City Ballet celebrates the 10th anniversary of the Diamond Project, Mr. Martins's brainchild has fulfilled a very different promise.
Though Mrs. Honeycutt is less active in the lighting project these days, her brainchild has expanded to include the Hill Country communities of Blanco, Burnet, Canyon Lake, Dripping Springs, Llano, Mason, Marble Falls and Round Mountain.
Especially since, to his consternation, his brainchild has now dragged him with it into the media spotlight as world attention focuses on the pricing and availability of AIDS drugs.
The car, Hayek's brainchild, has gotten off to a slow start in Europe.
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Desgrange added that his brainchild had been "killed by its own success and the blind passions it has unleashed".
The Winter's Tale / The Cherry Orchard The first year of the Bridge Project, Sam Mendes's globetrotting brainchild, had an extraordinary cast (Simon Russell Beale, Rebecca Hall, Ethan Hawke, Richard Easton) and alternated between Chekhov and Shakespeare at BAM.
"My thought was, if we could get celebrities — and I didn't define the word 'celebrity'— to make the announcements, rather than these brute ones we tend to make, then hopefully more people would actually listen to them," Mr. Pally said, adding that he was pleased to see that his brainchild had been expanded.
She shows the premium that young hotshots there placed on "innovation" and "creativity," and she also conveys the horror that some of them later felt when they saw that their Frankensteinian brainchild had become a "rapacious scourge," as other firms monkeyed with its genetic code, moving from the world of high-grade corporate lending into the far more hazardous realm of subprime mortgages.
It took years of trial and error by amateur inventors to figure out that the "radiating" property of Marconi's brainchild had an upside: mass entertainment.
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