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Brain workers dither for ages but then are struck by a flash of insight or a burst of creativity.
He wished to see a world in which there were neither "brain-sick brain workers, nor heart-sick hand workers … in which all men would be living in equality of condition".
Mr Drucker argued that the world is moving from an "economy of goods" to an economy of "knowledge"—and from a society dominated by an industrial proletariat to one dominated by brain workers.
The dramatic fall in the cost of communications made it possible for Western companies to outsource services, and a newly liberalised India could offer a huge supply of cheap brain workers.
Managers had to stop treating workers like cogs in a huge inhuman machine the idea at the heart of Frederick Taylor's stopwatch management and start treating them as brain workers.
In the Pixar/Disney version, the jokes are more sophisticated and the brain workers hung up on more existential concerns, but the idea is roughly the same: a portrait of the inside of 11-year-old Riley's mind, where central command is run by five warring emotions – Amy Poehler as Joy, Lewis Black as Anger, Mindy Kaling as Disgust, Bill Hader as Fear and Phyllis Smith as Sadness.
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A brain worker in Boise has the same access to technical and market information as her rival in San Francisco.
In future only a handful of brain-workers would be needed.
Buyers need to register with a financial clearing-house and download the necessary software to open the container and reveal the goodies inside.All of which sounds excellent news for brain-workers who wish to sell the fruits of their labours.
Freud concluded with the "hope that in the future science will go beyond religion, and reason will replace faith in God". Yet he could not have conceived of the Nazis, and what the "educated people and brain-workers" might have been brought to by their own thinking.
In Freud's 1927 The Future of an Illusion, he concludes that all religious beliefs are "illusions and insusceptible of proof". He notes that "civilization has little to fear from educated people and brain-workers," but "the great mass of the uneducated and oppressed" were of more concern.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com