"I'd worked it over so much in my brain," Win says.
The company with the most innovative and best brain power wins, so why not use technology to bring all this additional brain power to bare and do it in a way that works for women who have children.
But even these are bookended by how to "decode the male brain" and "win the dating game".
Armstrong overcame testicular cancer, which was diagnosed in October 1996 and eventually spread to his lungs and brain, to win the 1999 Tour de France.
Perhaps as neuroscience progresses, it is possible for objective, physiological assessment of the brain to win out as the ultimate arbiter of truth when it comes to the mind.
As Drew McWeeny of HitFix has pointed out, any physical battle between Superman or Batman and Eisen-Luthor would be a seriously one-sided affair, so this new incarnation will have to be one who uses his brain to win battles.
A long-awaited blood test to detect concussions, which can cause serious brain injuries, won approval in the U.S. BioMérieux, an international partner of the U.S.-based maker, Banyan Biomarkers, says that, around the world, about 10 million people a year are treated for concussion-related injuries.
International proposals to study graphene and the human brain have won the biggest funding contest the European Union has ever hosted.
Research projects investigating the "miracle material" graphene and the human brain have won unprecedented funding of up to 1bn euros each.
This is, of course, in some respects also the key challenge of a creative agency: getting enough of the leftfield, right-brain, Pencil-winning stuff in a framework that is sufficiently commercial and organized to ensure timely, profitable client delivery.
