During the last three years, the little store has given away about 2,000 boys' suits, 1,700 dresses, 1,500 pairs of pajamas and untold numbers of diapers.
In some ways, though, this trend makes the Olson-Boies suit more complicated.
By August, the inevitability of the Olson-Boies suit had become clear, and several of the groups decided, grudgingly, to support the effort.
And it's where one of the Barcelona youth coaches has come to have a crack at wearing the big boy suit.
He was one of the legion of working-class 11-plus failures, resentfully saving up for his first teddy boy suit.
But while jackets can be slightly cropped, avoid the "little-boy suit," the pairing of narrow pants with an over-cropped jacket, says Cameron Silver, owner of Decades, a high-end boutique in Los Angeles.
They sit at a conference table to meet their new bosses, three frat-boy suits from McCann Erickson.
Two of the Big Boy Suits of property giant Capital and Counties (Capco), investment director Gary Yardley and chief executive Ian Hawksworth, have served up fine entertainment of late.
On display was a host of archetypes: the spiv (cowboy shirts with embroidered tailoring, beaded mermaids, ice creams and palm trees – half pearly king, half nudie suit); the east end gangster (teddy boy suits with extra-long jackets); the boxer (towelling hoodie robes) and the raver (short shorts, mesh tops).
The boys follow suit and bring theirs".
