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One interesting weekend to watch, at least from a box office perspective, will be Memorial Day, when "Sex and the City 2" from Warner Brothers and Disney's expensive "Prince of Persia" go head to head.
From a box office perspective, it makes sense not to "push values".
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I don't want to give the powers that be (whoever the fuck they are) any ammunition to say that 2009 was a fluke either from a box office or a behind the scenes perspective.
Its success helps put the box office failure of Disney's 2012 tentpole fantasy, John Carter, into perspective.
From Disney's perspective, the 132% rise in Into the Woods' box office from Friday to Saturday confirms that the Stephen Sondheim musical is appealing to families.
Telling the story of Sleeping Beauty from the perspective of the villain, it took £6.6m in the UK - and also topped the US box office this weekend.
"Absolute box office draw.
Box office cert.
Box office?
The box office was closed.
The box office was negligible.
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