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Although the box-office lure of skimpy fur garments cannot be underestimated, movies like "10,000 B.C". are popular because they appeal to our sense that life used to be more in sync with the environment.
But as the lure of box office dollars became irresistible and Die Hard was regrettably turned into a franchise, the humanity and realism that made Die Hard so special was eventually replaced.
Also gone is Beckham's great lure at the box office.
And the thinking seems to be that potential punters can be lured to the box office if they think that what they're going to see is sort of like a movie.
The lure of the Chinese box office may help to change this, though tokenistic responses so far are not encouraging.
Not even the Sexiest Man Alive could lure moviegoers to the box office this weekend.
No, I'll bet what lured you to the box office at the Ethel Barrymore Theater, where "Betrayal" opened on Sunday night in a crude and clunky production, was the prospect of seeing in the flesh one Daniel Craig.
Did the lure of Danny Boyle's extravaganza cause carnage at the box office last night, as feared?
With younger viewers probably wary of The Campaign's subject matter, adults turned off by its usually silly stars, and without a sharper satirical edge to lure politics junkies, The Campaign might face a difficult road at the box office.
"Absolute box office draw.
Box office cert.
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