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Relating the behavior of first and second generation immigrants in the United States to source country characteristics provides a mechanism for studying the role of culture and thus getting inside the "black box" of taste formation.
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This year's Baftas were, for many, a heartening demonstration of taste over box office, of value over bucks.
Global brands built trust with consumers through their mass marketing which has made us comfortable to know that when we buy a box of cereal online, it'll taste the same as going into the store.
A big box of asparagus, the first grass-green taste of the feast to come, harbinger of ripe tomatoes and tiny broad beans, courgette flowers and fragrant berries; to me, it seems a minor miracle.
Works for endorsements too: put the logo on a box of cereal and somehow the cereal tastes like those emotions.
On my way back to the office, I stopped at Ladurée and bought a box of macarons — just to check if they taste the same as in Paris.
A $150 dinner at a five-star restaurant will always win the taste test against a box of Kraft macaroni and cheese made for $1 at home.
Try the pork middle-loin box for a taste of Saddleback and some cracking crackling.
Matter of taste.
A question of taste?
It's anarchy of taste".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com