"We are a boutique operation," she said.
Not far behind, in terms of stratospheric prices, will be new six-figure vehicles from Rolls-Royce, Bentley, Aston Martin and a wide array of the boutique car builders, performance tuners and design houses that make the Geneva show an annual carnival of automotive excess.
"It was quite a change," Wright says of his move from high-performance boutique electric cars with price tags north of $70,000 to slow-footed trucks.
The first event held in the venue since it became part of the boutique Ace Hotel was a performance by the group Spiritualized, and the first movie shown there was the L.A. premiere of the Scarlett Johansson space alien picture "Under the Skin". .
I assembled the components, going for high end, as this build was to replace the gaming rig I'd bought from Voodoo PC when it was a boutique builder of high-performance PCs before it became part of HP.
What used to be a boutique, custom, super-high-performance PC company has simply become the high-end house brand at Dell.
After having retreated to showing in the Rykiel boutique on the Left Bank, this performance presentation was on a long runway, the better for the models to ham up Parisian gaiety.
The trade off of course is scale, Performancing is like a boutique service for small and medium size sites.
"They want to create some new boutique fuel for these specialized, high-performance engines that are hardly made," he says of the FAA's committee.
Do they stay small, aiming for boutique status and putting the emphasis on performance?
