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These were small stations, however, playing what Mr. Kingston calls a boutique format and often more akin to free-form college radio than to their markets' big-money rock establishments.
Where Simply Goodwill is an effort to appeal to avid bargain hunters, several years ago Goodwill debuted an upscale boutique format to appeal to shoppers on the hunt for higher-end goods.
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Go upscale to a new boutique-like format?
A new store format, featuring branded boutiques within its larger layout, hosts popular names such as MNG by Mango and Sephora.
Eager to break free of the boxy format of most mall boutiques, and to jibe with the area's arty feel, Louis Vuitton has embellished its storefront with an eye-popping mural by the graffiti artist Retna.
This format is useful for institutions that wish to offer "boutique" courses in which student enrollment may be low, but specialized equipment and faculty expertise are needed.
Published twice a year, Archer's glossy format and high-quality paper-stock earned it shelf space in boutique stores such as Mag Nation, as well as a 500-strong online subscriber base in its first year.
At Valentino Boutique.
Boutique, a research firm.
Boutique, an advisory firm.
Who needs another boutique?
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