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So far, most retailing innovation has come from small boutique chains and higher-end independent properties.
Boutique chains such as the Everymans have expanded, while locally owned venues offer innovations ranging from gourmet food to armchairs in the circle.
Soda put Paterson into a more targeted 62 venues, mixing boutique chains (Picturehouse, Curzon, Everyman) and selected plex venues with key independents.
The appeal of the boutique chains has been tarnished by rows over the use of zero-hours contracts and low pay.
Mr. Harteveldt, for one, predicted that there would be a "shakeout, with failures, mergers and rationalization within three years," adding, "There's no way all these boutique chains can survive and prosper long term".
Even small boutique chains that do not have the muscle of a global corporation are spending years on design and marketing before a single guest turns down the 500-thread-count bed sheets.
Similar(52)
But it's not a boutique chain, a cutting-edge chain or terribly innovative.
Mr. Schrager and Marriott International recently announced a partnership to develop a boutique chain for that company.
Motel One, a German boutique chain, opened its second hotel in Edinburgh this year.
Part of a small boutique chain, the Ace is downtown near the Pearl district.
Francesca's Holdings, a women's boutique chain that went public last week, is trading 56 percent above its offering price.
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