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One of the most elegant expressions of the view is by the economist Deirdre McCloskey in her Bourgeois series, the fourth of which (out next year) encapsulates it neatly: Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World.
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Even a populist like Andrew Jackson demanded only "the classic bourgeois ideal, equality before the law, the restriction of government to equal protection of its citizens".
The bourgeois revolutionaries overthrew the ancien régime in the name of freedom and equality for all – and though these ideals were "packed with tacit or explicit clauses excluding women, the poor, slaves and many other groups from its ambit" (Callinicos, Equality), the universalism of these ideals had a tendency to breach these morally arbitrary, power-determined limiting clauses.
Liberty was not accorded to anyone who criticized the revolution; fraternity was less prevalent than fratricide; and equality before the law had little meaning when no one, aristocrat, bourgeois or peasant, could hope for a fair trial.
But he warned that the bourgeois values of wealth, vanity, and ostentation would impede rather than advance the growth of equality, morality, dignity, freedom, and compassion.
"This way looks... bourgeois.
Too ostentatious, too bourgeois".
Bourgeois respectability rules.
Bourgeois householder?
Petit bourgeois".
"Too bourgeois".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com