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"They just bought less.
Those who lost employer-sponsored insurance bought less health care.
After factoring in higher prices, they actually bought less.
The firm bought less than 5 percent at the I.P.O price of $45.
The chain recorded more transactions per store, though shoppers bought less per visit.
The government then repaid savers with money that bought less than the amount originally lent.
It bought less spectrum than Vodafone and EE at the recent auction of 4G airwaves.
China bought less than a sixth of the Treasuries issued in the 12 months through March.
Because he bought less meat, the costs tended to balance out.
"I've bought less food this week, to put money aside for it," she says.
Both companies have felt pressure since late 2007 as consumers bought less expensive products to save money.
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CEO of Professional Science Editing for Scientists @ prosciediting.com