Admission was officially free, but you had to buy a programme and then they'd let you into the game.
A ballet is a story told in movement – you should be able to understand its every nuance without having to buy a programme.
Buy a programme for Mike Bartlett's new play Game and, apart from the expected background articles and CVs of the cast, you encounter the present tension between two styles of theatre.
On match days the ritual was to first buy a programme and then an Albert Hirst meat pie, and if you heard a cheer from within before you'd negotiated the turnstile the gatemen were trained in reassurance: "Don't worry, them's not cheers for t'teams coming out, they're 'cos t'pies 'ave arrived".
"The biggest difference is people are putting their hands in their pockets now and buying a programme, pie, match ticket or a shirt and that money is going into the club.
If you bought a souvenir programme or poster, it stuck to the fingers like glue, and the crowd made use of this, holding up pictures of Elvis like religious artefacts.
Sixpence bought you a programme (entry was free) for a match that began in the rain at 5pm.
If the show were a Presidential primary it would be a closer run thing than Iowa and while convincing for me to buy a 10 programme it was not enough to, make me want the 40 Chris Rock hoodie.
You had that man in the programme who bought a leather couch and had it distressed.
The ECB has not so far bought a single bond under this programme.
