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On Friday night during the third quarter of the Tennessee-Dallas preseason game, the Titans punter A. J. Trapasso doinked the bottom of a screen, 90 feet above the playing surface.
But to the casual fan who picks up the morning paper or sees a headline scroll across the bottom of a screen, that seedy side sounds really, really bad.
A caregiver arranges a Bluetooth microphone on his head, and he dictates e-mail and races through books by calling out, "Page down," when he reaches the bottom of a screen.
Mobile consumers do not pay much attention to "baby banners" at the bottom of a screen, and spend less time on long-form content, which reduces their tolerance for long video ads.
"When we see a stock ticker, generated by high-frequency trading information being summarized and spat out through a news station and displayed at the bottom of a screen … that is a story," Bakkila, a Buzzfeed employee since 2012, told the Guardian.
But the value of a ticker (at least on the TV) is having it scroll at the bottom of a screen while a user is viewing other content.
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His "Untitled Black Video" (2009) shows the comments only, in white text at the bottom of a dark screen.
Sentences such as "Nostalgia implies the irrecoverable" flash along the bottom of a black screen, in the lime-green font of an early monochrome computer display.
MEMORABLE GAFFE: Took Fox News to task over a typo in a chyron (a term for the graphics at the bottom of a TV screen) identifying former the Arizona Congressman J.D. Hayworth as a "congresswoman".
Lee and Sabathia spoke three times in all on Friday — twice in the morning and once while Sabathia was eating lunch, when he saw further details scroll across the bottom of a television screen.
MINNEAPOLIS — Two sticky notes dangle from the bottom of a flat-screen monitor in Joel Bauman's off-campus apartment.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com