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The other category distinguishes between both types of advertising.
There is a significant difference between the costs of both types of advertising.
Thus the importance of both types of advertising cannot be over emphasized because of their distinct and significant roles.
Jørgensen et al. (2000) distinguished between the retailer's and the manufacturer's advertising expenditures and used an advertising function that was influenced by both types of advertising expenditures.
Their argument is that both types of advertising expenditures can influence sales and eventually the payoff functions differently, and as such should be assessed differently (Jørgensen et al. 2000; Huang et al. 2002).
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The impact of advertising expenditure on the consumer demand ( left[ {M q_{m},q_{r} )} right] ) is equal for both products and both types of efficacies of advertising could influence it (Jørgensen et al. 2000; Huang et al. 2002; Xie and Wei 2009), which is shown in Eq. (2).
Calvillo said Nanigans clients have asked to use the company's ad optimization and analytics technology with other types of advertising, both in display and social media.
Facebook's second-mover advantage affords the company the luxury of offering both types of Internet money-making product: Advertising and Commerce.
Yang says they are able to bring a large audience to advertisers, but APT creates a liquid and fluid market where all types of advertising can be sold.
And it would prohibit certain types of advertising considered misleading.
There is talk of creating regulations to protect older consumers from certain types of advertising.
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