Bozell has been handling traditional and interactive advertising for Datek, with combined spending estimated at $70 million to $80 million.
But there is something more subtle and interesting going on in terms of the differences between how traditional and interactive media tell stories.
G.M. Mediaworks in New York and Warren, Mich., which oversees media buying for various brand and product campaigns for the General Motors Corporation with estimated billings of $2.9 billion, is combining operations for traditional and interactive media.
While this exhibition doesn't offer any "wow" moments, the focus of the curated spaces, which include traditional and interactive exhibits, combined with the sheer volume of the vaulted interior, allow visitors to leisurely unwrap the mysteries, large and small, of a country with a deep history.
Ms. Tellem will oversee a Microsoft production studio based in Los Angeles that will create both traditional "linear" programming and interactive programming that fuses video and gamelike content, they said.
"There are thousands of traditional books which are of course brilliantly written and have incredibly exciting storylines and thought-provoking philosophies," Ian continues, as we talk about the differences between traditional novels and interactive fiction of the kind pioneered in Fighting Fantasy.
Although industry watchers, like Rich LeFurgy, chairman of the Internet Advertising Bureau, insist that consolidation among interactive boutiques will not slow down, he does see a turning point in the tug-of-war between traditional agencies and interactive firms, with the flag now moving slightly in favor of the agency side.
Ohrn, van Oostrom and van Meurs [ 18] performed a comparison of traditional textbook and interactive computer learning of neuromuscular blockade among first-year anesthesia residents.
The live virtual classes include traditional content and interactive learning.
