The phrase "both existing and potential" is correct and usable in written English.
It can be used when discussing two categories of subjects, typically in contexts involving analysis, planning, or evaluation.
Example: "The company aims to address the needs of both existing and potential customers in its new marketing strategy."
Alternatives: "current and prospective" or "present and future."
"Being consistently visible demonstrates to both existing and potential customers that you are stable and in for the long haul".
They need to reconcile a desire to drive up membership as fast as possible which increases the value of a network to both existing and potential members with the need to experiment with ways of raising money to fund long-term growth.
For these reasons it is important for business decision-makers and researchers to have a comprehensive awareness of both existing and potential counterfeit threats.
Nevertheless, recent proposition of S-D logic [1,2] and writings of [18-20] [18-20]ed that RM resuggestedould address thatinteRMctive, co-cresearchexperienceshouldoth existing addressenthel customers.
We turn in the next section to development of a model of case complexity and court workloads derived from these findings that we think could be used to help identify and address both existing and potential case handling trouble point.
The study set out to establish what the users' (both existing and potential) information needs are, so that the library's online service may take them into account with its design.
There is much, existing and potential, to protect yourself from.
It reminds existing and potential customers that the company is still alive.
And find new ways to get our existing and potential audiences to interact with us and that great content.
We must address the root causes to existing and potential conflicts and work to reduce the impacts of conflicts and violence on people, hunger and undernutrition.
He is an NEC member of the BASE (British Assoc for Support Employment) and works closely with Social Firms UK on developing Social Enterprise opportunities for existing and potential members.
