"The technology has improved, so it's easier to anonymise stuff," says Scott Knoll, the boss of Integral Ad Science, an analytics firm, who formerly worked at DoubleClick.
That's more than the finance sector!" Echoing Google boss Eric Schmidt's criticism of the neglect of science and engineering in Britain, Professor Cox said: "Science has to be centre-stage in our culture.
On top of science phobia among some newsroom bosses, he said, NASA was not savvy enough about giving access to astronauts.
This is especially a concern for science's novices, graduate students like me; unless we take the initiative to do our own exploring, the only world of science we know is the one our bosses see.
Andrew Hickley, Bolderson's former boss who's now an independent consultant, says the mission and motivation of science outreach "is helping people understand science more effectively, helping them understand the role that science has got to play in society [and] in people's lives".
And the final boss is God, that morphs into various God-representations... We thought it would be a good metaphor for the battle of science against faith/superstition.
The diversity of science had reduced itself to the minimal focus of my project, whereas the diversity of different moods of my boss seemed to keep increasing.
Medal of Science Winners.
