Sentence examples for borrow interest from inspiring English sources

That brings up a major drawback to ads that borrow interest: They tend to proliferate to the point they seem derivative and unoriginal.

• Some marketers have become known for repeatedly running campaigns that seek to borrow interest from the news of the day, the foibles of celebrities or other goings-on that are being followed by millions of consumers.

Keep an eye on the amount you can borrow interest-free as you may find that interest kicks in at a much lower level than you think.

He calls the tactic "borrowed interest," and said it usually backfires.

The tactic of taking advantage of larger events, known as borrowed interest, can be a double-edged sword.

Such ads, addressing topical issues, are using a tried-and-true marketing tactic known as borrowed interest.

On Madison Avenue, the concept of ads seeking to take advantage of consumers' interest in current events is known as borrowed interest.

But several times recently, marketers have posted comments on their Twitter feeds that were meant to be in the borrowed interest vein but were perceived as exploitive.

It is "the value of borrowed interest," said Howard Friedman, senior vice president of marketing for Kraft cheese and dairy at Kraft Foods.

The tactic is known as borrowed interest, marketers seeking to gain attention by associating themselves with news events that consumers are following closely.

Like politicians, marketers like to ride coattails; the tactic of ads seeking to capitalize on news events or the popular culture is known as borrowed interest.