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Ed Gillespie, of communications firm Futerra which is designing the pilots, said: "One way of boosting recycling might be to offer top recyclers smaller bins to demonstrate they have reduced their waste.
Boosting recycling clearly requires a systemwide collaboration.
This would encourage consumers not to discard them, while boosting recycling rates and cutting the amount of litter.
For Ford, cracking the secret of the Tokay gecko toe could mean boosting recycling rates for its vehicles by a full 10%.
To put this number in a perspective for what it actually means for boosting recycling, consider: San Jose, California just spent $50m by modernizing its material recovery facility.
A Defra spokesperson said: "We have made great progress in boosting recycling rates for plastic bottles, with their collection for recycling rising from less than 13,000 tonnes in 2000 to over 330,000 tonnes in 2015.
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There's a financial incentive for companies to boost recycling.
A good system to boost recycling rates will require several key pieces to be in place.
Such schemes are all over the place when it comes to costs and effectiveness, but they boost recycling rates and save cities money.
Cities can boost recycling rates with higher landfill taxes or "pay-as-you-throw" plans, which charge households for the waste they create.
Responding to the latest figures, Julian Kirby, waste and resources campaigner at Friends of the Earth, said: "It's obvious that fortnightly collections boost recycling and save councils money.
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