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Fake reviews are an increasing problem across online platforms such as Google, and retail sites, where they are used to either artificially boost reputation or attack competitors.
The company specialise in creating brand association strategies and come up with ideas that boost reputation, influence decision-makers and generate content.
Some veteran meteorologists say the efforts of commercial weather providers to push further ahead are not so much aimed at the average person surfing the Web as they are at boosting reputations so commercial consumers of weather information feel justified in paying high prices for customized forecasts.
His successful art auction sales boosted the reputation of street art while creating a brand-new market for the genre.
His tough line on North Korea, which admitted last year to a long-standing habit of abducting Japanese nationals, has boosted his reputation.
Indeed, the country signalled its disapproval and boosted its reputation as an energy bully as soon as the deal between Shell and Ukraine was signed.
The quote was transformed, until Springsteen became the subtly different "the future of rock'n'roll", a quote that followed him around and boosted his reputation.
His death, perceived by American Patriot supporters as heroic, further boosted his reputation in America.
Pei's work on the Kennedy project boosted his reputation as an architect of note.
Żółkiewski's heroic death – portrayed in several works of art by contemporaries such as Teofil Szemberg and Stanisław Witkowski – boosted his reputation and guaranteed him a place among the pantheon of the most famous of Polish military commanders.
Borrowing a trick from Lee Iacocca and John F. Welch, whose books glorified their skills and boosted the reputations of Chrysler and General Electric, D'Alessandro penned Brand Warfare: 10 Rules for Building the Killer Brand (McGraw-Hill).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com