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WEB needed someone to boost their profile, attract funders and talk about exclusion from the construction industry.
But lately the Carlyle Group and Morgan Stanley have been making moves to boost their profile in the country.
I think every Olympic and Paralympic sport recognises that London 2012 offers them a huge opportunity to boost their profile and participation in their sport.
Offering advice to artists looking to boost their profile, Rocky celebrated the sense of independence the web offers: "People don't need a record label any more.
Dhaka-registered Shareyt.com, meanwhile, claims to act as a middleman to connect companies seeking to boost their profile on Facebook, Twitter, Google +1, LinkedIn and YouTube.
"There's a real desire amongst many companies to boost their profile on social media, and find other customers as well as a result," said Graham Cluley, an independent security consultant.
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While many of his contemporaries milked the TV quiz show circuit to boost their profiles, on the rare occasions Enfield appeared as himself he didn't enjoy it.
While it appears some contestants didn't have Twitter before starting the show (and have only posted a couple of pictures since), others have well-established accounts and blogs suggesting they want to boost their profiles for possible book deals and TV presenting opportunities once the series ends.
The EU may be, cumulatively, the world's largest donor, but the Nordics hate links between aid and commercial interests whereas others blatantly use aid as an arm of trade policy, to channel money to former colonies or to scatter small sums around the globe to boost their profiles.
Never did the stars of traditional soaps have such cool technology to boost their profiles, however.
This year is a chance for those who haven't hit the public's consciousness to boost their profiles by winning medals.
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